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  • Case Study: A Large, Institutional Financial Services Provider

    When Winning Or
    Losing Comes Down
    To Presentation

  • Case Study: A Large, Enterprise Software Company

    When Competition
    Drives the Need For
    A Service Upgrade

  • Case Study: An International Human Capital Management Company

    When The Analysis Of An
    Objective Party Produces
    More Reliable Insights

Your Source For B2B Win Loss Analysis and Customer Satisfaction Research

It takes strategic intelligence to win and keep business. Whether you are focused on winning new clients or keeping the ones you already have, selling complex products and services within sophisticated business to business markets requires the kind of strategic intelligence Anova Consulting Group provides.

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We use proprietary systems and techniques to collect, analyze and interpret insights from your prospects and customers to give you a competitive edge with your sales, marketing, product development, and customer service efforts.

We work with market leading companies that build and maintain their businesses through complex and multi-layered sales and servicing processes.

Our customized win loss analysis and customer satisfaction research generates both quantitative and qualitative data about how effectively your company is communicating its value proposition to prospects during the sales process and how well it is delivering on this value proposition with current customers. Strategic intelligence obtained through an independent third party can help you objectively understand why you win business, why you lose it, and what you need to do to keep your current clients satisfied.

We work with market leading companies that build and maintain their businesses through complex and multi-layered sales and servicing processes. Among others, our clients include highly respected investment management and financial services companies, innovative enterprise software firms, integrated technology providers, leading management consultancies, growing healthcare and medical technology firms and international providers of human capital services. These companies work with us because we make them more competitive.

Let Anova Consulting Group help you win and keep more business. Contact Us »

Win Loss Book

Win Loss Analysis

We wrote the book on Win Loss Analysis, based on knowledge learned from the hundreds of programs our team has conducted.
Win Loss Analysis Details »

Win Loss Tools

Customer Satisfaction Analysis

We help our clients improve their customer retention rates through the power of unfiltered feedback.
Customer Satisfaction Details »

Win Loss Methods

Introducing Viewpoint

Our new Viewpoint dashboard provides real-time access to your program data.
Viewpoint Analytics Details »

Win Loss Approaches

Meet the Anova Team

Our smart and seasoned team sets the standard for strategic market research.
Win Loss Analysis Team »