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Tuesday, June 13, 2017

I’m Listening: How to Increase Revenue by Listening to Customers

It’s not a new idea, that’s for sure. Listening to customers has been and continues to be a cornerstone of organizations. Getting feedback from current customers is a constant endeavor, and in this day in age when we are hypnotized by big data, sometimes the bigger picture can be blurred. It begs the question: is there a way to increase revenue by really listening to your customers? Yes, there is.

A successful client satisfaction program isn’t just about tallying up numbers, it is about listening to and learning from your customers.

A successful client satisfaction program gives your customers the opportunity to share unbiased, unfiltered feedback.

A successful client satisfaction program will provide the tools and analysis to help you secure relationships with your customer base, which in the end, helps you increase your bottom line.

There are a multitude of ways to gather feedback from a customer base, and before undertaking such a program it is important to know the ins and outs of what that research may look like. Over the next few weeks, Anova will be diving into the topic of client satisfaction more in-depth. We hope our education on the topic will help you:

• Realize the benefits of client satisfaction
• Understand the difference between conducting a Net Promoter Score^® survey and client satisfaction
• Create a baseline for future reference
• Unleash the power of “Voice of the Customer” feedback
• Leverage data in the most effective way possible

Let your customers know you are listening and learning from them. It will pay off!

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.