About Us

About Us

win loss analysis consultants

Experts in Win Loss Analysis and Customer Satisfaction Research

Bringing A Consultative Approach to Strategic Intelligence Gathering

Insights held by prospects and clients only have value if you know how to access and use them. Anova Consulting Group specializes in obtaining and interpreting data and perspectives about the experiences your prospects and customers are having with your company and its representatives, both during and after the sales process.

Driven by a highly consultative approach, our win loss analysis and customer satisfaction research provide objective feedback to measure the effectiveness of your sales efforts and the quality and responsiveness of your service functions. Through our customized survey design process and seasoned team of executive interviewers, Anova extracts detailed insights from our client’s prospects and customers. However, we don’t just leave our research results on your doorstep. Our experienced team analyzes and distills the raw data into actionable findings to help your team make adjustments to win more business and keep more of the business you already have.


Philosophy

Empowering you to make better decisions. Read more »


Why We’re Different

A focus on your continuous improvement. Read more »


Team

Strategic intelligence that makes you more competitive. Read more »


Clients

Leaders in their markets and areas of expertise. Read more »


Testimonials

Demonstrating our added value for clients. Read more »


Win Loss FAQs

Learning about win loss analysis. Read more »

Insights held by prospects and clients only have value if you know how to access and use them.

Win Loss Book

We wrote the book on Win Loss Analysis

Download a sample chapter from “From a Good Sales Call to a Great Sales Call” Download »