About Us

About Us

A Different Approach to Win Loss Analysis and Customer Satisfaction Research

Making Strategic Intelligence Actionable

Successfully growing your business is about more than sales and retention. It is about continuously improving your sales techniques and your approach to servicing and meeting the needs of your clients and customers.  Anova Consulting Group’s formula for helping you build a culture of continuous improvement consists of four core attributes:

  • Turning Insight into Action

    There are a lot of firms that can conduct market research surveys for you. Anova takes market research to the next level. With our consultative approach and narrow focus on win loss analysis and customer satisfaction research, we help you win new business and keep the business you have by interpreting and synthesizing raw data into actionable strategies.

  • Leveraging Our Broad Sector Expertise

    We have successfully applied our specialized win loss analysis and customer satisfaction research expertise across a variety of sophisticated B2B verticals. We understand how the sales process works in the complex and sophisticated commercial markets in which you operate and we recognize what behaviors and values build and erode your customers loyalty.

  • Emphasizing Our Deep Experience

    Anova is a team of senior-level experts who have years of experience collecting, analyzing and interpreting data and trends that impact business performance. When it comes to assessing your business growth and retention efforts, our win loss analysis and customer satisfaction research helps you measure up.

  • Focusing on Consultation and Coaching

    Providing you with strategic intelligence that makes a difference requires a deep understanding of your business, your objectives and the markets in which you operate. We don’t just provide you with a turn-key technology. We customize our approach by combining cutting edge analytical tools with a highly-engaged and consultative approach that is grounded in a strong consulting and coaching ethic.

Successfully growing your business is about more than sales and retention.