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    Selling and Servicing in Uncertain Times

    Steps B2B Companies
    Are Taking And Best
    Practices During COVID-19

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    Anova's COVID-19 Response

    We’ve Got Your Back:
    A Letter from Anova's
    President Richard Schroder

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    Case Study: An International Human Capital Management Company

    When The Analysis Of An
    Objective Party Produces
    More Reliable Insights

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    Case Study: Global Travel Management Company

    Global Travel Management
    Company Increases Pricing
    Model Transparency by 32%

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    Case Study: A Mid-Size, Retirement Services Provider

    A Retirement Services Provider
    Raises Its Closed Win Rate
    to Over 35%

Your Source For B2B Win Loss Analysis and Customer Satisfaction Research

It takes strategic intelligence to win and keep business. Whether you are focused on winning new clients or keeping the ones you already have, selling complex products and services within sophisticated business to business markets requires the kind of strategic intelligence Anova Consulting Group provides.

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We use proprietary systems and techniques to collect, analyze and interpret insights from your prospects and customers to give you a competitive edge with your sales, marketing, product development, and customer service efforts.

We work with market leading companies that build and maintain their businesses through complex and multi-layered sales and servicing processes.

Our customized win loss analysis and customer satisfaction research generates both quantitative and qualitative data about how effectively your company is communicating its value proposition to prospects during the sales process and how well it is delivering on this value proposition with current customers. Strategic intelligence obtained through an independent third party can help you objectively understand why you win business, why you lose it, and what you need to do to keep your current clients satisfied.

We work with market leading companies that build and maintain their businesses through complex and multi-layered sales and servicing processes. Among others, our clients include highly respected investment management and financial services companies, innovative enterprise software firms, integrated technology providers, leading management consultancies, growing healthcare and medical technology firms and international providers of human capital services. These companies work with us because we make them more competitive.

Let Anova Consulting Group help you win and keep more business. Contact Us »

Win Loss Book

Win Loss Analysis

We wrote the book on Win Loss Analysis, based on knowledge learned from the hundreds of programs our team has conducted.
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View Upcoming Webinars

Join one of our upcoming webinars to learn more about Win / Loss Analysis or Client Satisfaction research
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Win Loss Methods

Discover myView

Our new myView dashboard provides real-time access to your program data.
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Win Loss Approaches

Meet the Anova Team

Our smart and seasoned team sets the standard for strategic market research.
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