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Welcome to The Anova Win Loss Analysis Blog

Welcome to the Anova Consulting Group Blog! Here at Anova, we pride ourselves in our Win Loss Analysis work helping companies understand why they are winning and losing business and how they can be more competitive in their respective marketplaces. Although our time is mostly spent working closely with our clients and focused on our research, we also have a lot of interesting thoughts that we would love to share with the rest of the world. Hence the birth of this blog.

The idea of this blog is to share industry trends, business perspectives, and even current events, all with a twist relating back to the core principles of our work: gathering feedback, making strategic decisions, becoming more competitive, etc. There may even be the occasional movie or book review, but we promise to keep the topics captivating and insightful. Remember to check back in frequently, and if you are not familiar with us, take some time to poke around the website and meet the Win Loss Research team.

We thank you and encourage any feedback or ideas you are interested in hearing our take on!

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