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Anova Recently Featured in Pragmatic Marketing

Win Loss ImageAnova’s thought leadership was recently featured in two Pragmatic Marketing publications. This summer’s edition of Pragmatic Marketer Magazine had the theme of “Bridging the Gap with Sales”. Anova Consultant Zach Golden wrote an article about how organizations can successfully implement a win / loss program to ensure sales teams are gathering actionable feedback from their prospects.

If you like podcasts and have 30 minutes, be sure to also check out the interview with Anova’s President Rich Schroder, who spoke with Pragmatic’s VP of Marketing, Rebecca Kalogeris, about win / loss best practices and the future of the industry.

Check out the article by Zach Golden here and the podcast with Rich Schroder here.