Thursday, January 31, 2019
This past August, Rich was interviewed by Pragmatic’s VP of Marketing Rebecca Kalogeris on Why to Do Win / Loss. Rich and Rebecca recently connected to continue their conversation and focused the discussion on best practices for How to Do Win / Loss. In the episode, Rich talks about how organizations can implement and operate a best in class win / loss program. The podcast is available on the Pragmatic Marketing website as well as the iTunes Podcast Library.
Anova Consulting Group is a specialized market research consulting firm focusing on providing B2B companies with insights that drive more effective sales and retention efforts.