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Anova’s Zach Golden & Will Young on Pragmatic Institute’s Product Chats Podcast

Anova’s Zach Golden and Will Young spoke with Pragmatic’s VP of Marketing Rebecca Kalogeris for Pragmatic Institute’s Product Chats Podcast to provide insights and give their perspectives on how to institute an effective Win / Loss program. Zach and Will detail their experiences with Win / Loss and the ways they have been able to help clients set up programs that align with, support, and supplement their strategic initiatives. From the initial kick-off calls to the final stakeholder presentations, Zach and Will go over each step necessary to ensure that actionable insights are revealed and that the true voice of the customer is heard. The podcast is available on the Pragmatic Marketing website as well as on Spotify.