Customer / End User Insights Analysis
Having an understanding of how your clients’ needs and interests are evolving is essential for identifying gaps in your product and service options and for recognizing the emergence of new opportunities that can be pursued through new product and business development efforts. Anova Consulting Group’s Customer / End-User Insights program can help you:
- Collect experiential and attitudinal data from your end users to identify such gaps and opportunities
- Establish product, service and customer support deficiencies that need to be addressed
- Determine if and how the needs and priorities of clients and customers have adjusted or shifted over time
- Identify market trends that have implications for your current and future product and service lines
- Segment and analyze survey results by relevant demographics
- Uncover emerging interest in new or additional products and services
