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Anova specializes in conducting Win / Loss Analysis, Customer Churn Analysis, and other Voice of the Customer research programs across a variety of different industry verticals. Our work is most effective in complex B2B spaces: where our clients are involving teams to sell and service their own clients, the revenues our clients’ solutions represent are high, and the competitive landscape is fierce.

Over time we have created practice areas in four key industries. Having the depth of experience in each of these verticals allows us to bring expertise to our clients who compete in these spaces and create customized benchmarks that allow our clients to better understand how they rate compared to their peers.

Click below to read about our Win / Loss Research capabilities in each industry: