Win Loss Analysis Defined - Anova Consulting Group

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Friday, January 24, 2014

Win Loss Analysis Defined

A Win / Loss research and analysis program is particularly important in markets where sales cycles are long and complex and where purchase decisions are often driven by subjective criteria that transcend pricing considerations.

Anova Consulting Group is a specialized market research consulting firm focusing on providing B2B companies with insights that drive more effective sales and retention efforts.

info@anovaconsulting.com

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