Insights held by prospects and clients only have value if you know how to access and use them.
Anova Consulting Group uses our independence, experience, and operational excellence to capture and interpret the Voice of the Customer in Win / Loss interviews. And once we’ve captured the feedback, our engagement teams employ a highly consultative approach to help our clients put the feedback in context and make it actionable. Anova strives to help clients create and maintain a culture that embraces (rather than avoids) feedback and views it as a tool to drive improved business results (and not a witch-hunt).
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Anova Consulting Group is a specialized market research consulting firm focusing on providing B2B companies with insights that drive more effective sales and retention efforts.