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About Us

About Us

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Our Philosophy About Win Loss Analysis and Customer Satisfaction Research

Strategic Intelligence that Fuels Your Decision Making

Helping you win and keep business is what we do, and Anova Consulting Group is a recognized thought leader in Win / Loss analysis and customer satisfaction research. We empower our clients to make better and more informed business decisions about their sales, marketing, product development, and customer service activities. We manage each project with experienced, senior-level staff – individuals who pioneered our highly specialized brand of market research. As a result, the data and perspectives we provide enable our clients to accurately and consistently assess their strengths and weaknesses as well as the opportunities and threats that are emerging within their markets. We believe the strategic intelligence we provide promotes organizational self-awareness, which enables Anova’s clients to differentiate themselves by delivering compelling messages about their value propositions. Once a sale is made, it also helps clients outperform their competitors by providing levels of client and customer service that set the standard in the business sectors in which they operate.