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About Us

About Us

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Our Leadership Team

Richard M. Schroder – Founder & Chief Executive Officer

Heather B. Jenkins – Managing Partner

Andrew M. Cloutier – Partner

Thomas A. Clough – Engagement Manager

Sarah S. DeFreitas – Engagement Manager

Zachary Golden – Engagement Manager


Anova StaffRichard M. Schroder
Founder & Chief Executive Officer
(617) 731-1095
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Rich founded Anova Consulting Group in 2004. He is dedicated to ensuring that Anova provides the strategic insights clients need to make continuous improvement in the areas of product development, marketing, sales and client service.

Rich is a recognized thought leader in the business to business sales and client satisfaction sector and he is a sought-after speaker who has published many highly-regarded articles in professional journals. He also is the author of “From a Good Sales Call to a Great Sales Call,” which focuses on win loss analysis. Published by McGraw-Hill, the book is available internationally and has recently been translated into Mandarin.

Prior to founding Anova Consulting Group, Rich served as Managing Director at Chatham Partners, a market research and consulting firm. In that capacity, he was responsible for business development and client relationship management. He previously held positions at State Street Corporation and H.C. Wainwright.

Rich and his wife have two young children and live in the Greater Boston area. The son of an international banker, he traveled extensively in his youth and lived in a number of countries in the Middle East and Africa. In his free time, he enjoys fitness training and playing basketball. He has run two marathons. Rich is also a musician and songwriter. Before entering the business world he toured the country as a guitarist and vocalist in a band.

Rich is a graduate of Boston College, where he earned a BS in Finance, with honors. He holds an MBA, also with honors, from the Babson Graduate School of Business.

Anova Win Loss StaffHeather B. Jenkins
Managing Partner
(617) 731-1085
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Heather Jenkins is a Managing Partner at Anova, where she leads the firm’s client-facing Engagement Management team and is a key member of Anova’s global Financial Services practice.

Heather has deep expertise and experience in B2B voice of the customer research, having worked with some of the industry’s top financial institutions and strategic leaders over the past two decades. Her team’s focus is helping all clients maximize the value and impact of Anova’s research, through tailored program design proven to improve win rates and increase revenue retention.

In addition to her time at Anova, Heather previously worked as the Director of Client Service at Chatham Partners, having spent the early part of her career at Sun Life Financial. She holds a Bachelor of Arts from Colby College, where she graduated with honors.

Heather and her husband live in Boston and have three daughters. She is an active volunteer with several non-profit organizations, including a community preschool that she helped to get started.

Anova Win Loss StaffAndrew M. Cloutier
(617) 731-1045
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Andrew is responsible for new business development and the generation of insights in the design and execution of Anova’s client deliverables.

Prior to joining Anova, Andrew was a Consultant at Bain & Company, working on strategy engagements across a number of industries and functional areas. Andrew also worked in the internal consulting group at Fidelity Investments, partnering with senior leaders across the company to address strategy development and business transformation challenges.

Born and raised in New Orleans, Andrew enjoys cooking, spending time with his family, and traveling.

Andrew graduated from Williams College with a BA in Economics and he earned an MBA from the MIT Sloan School of Management.

Anova Win Loss StaffThomas A. Clough
Engagement Manager
(781) 389-2704
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Tom is responsible for managing program engagements and building long-term relationships with Anova’s financial services clients. He is an experienced leader in the retirement plan services business.

During his 40 year career, he has been responsible for most aspects of the qualified and non-qualified retirement plan business including relationship management, ERISA DC and DB consulting and compliance services, participant services, technology, and plan administration. He also has managed the relationship of several large institutional financial services clients.

Prior to joining Anova, Tom worked at DST Retirement Solutions, New York Life Investment Management, ADQ, and New England Life.

Tom earned his BA in Mathematics From Plymouth State University. He also is an Enrolled Actuary.

Anova Win Loss StaffSarah S. DeFreitas
Engagement Manager
(508) 277-7742
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Sarah has been with Anova Consulting since 2011, and is currently responsible for client engagements, where she partners with clients to ensure research programs are customized to meet their unique needs. She focuses on ensuring program findings are strategic and actionable and specializes in pinpointing key insights and trends in executive presentations. Sarah is also responsible for the research team’s hiring and training across all programs.

Sarah has conducted interviews with over 3,500 executives in the financial services, technology, healthcare, and professional services industries. She has extensive experience working on win/loss, departed client, client satisfaction, and advisor perception programs.

Prior to joining Anova, Sarah served as a Consultant to start-up companies, helping the Founders manage the process from idea to launch. Sarah has over 20 years of professional experience with financial services, technology, and telecommunications companies where she has created and executed detailed business plans, analyzed new business opportunities, and valued multi-billion dollar acquisitions and strategic joint ventures.

Sarah grew up in Connecticut and now lives with her husband, three daughters, and two dogs in a suburb of Boston.

Sarah received a BA in Mathematics with honors from Bowdoin College and an MBA in Finance from New York University’s Leonard N. Stern School of Business.

Anova Win Loss StaffZachary Golden
Engagement Manager
(617) 731-1025
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Zach began his career at Anova starting as a research analyst and has progressed to become an Engagement Manager, where he uses his experience and extensive history working on win / loss engagements to help his clients understand the nuance of their data. Zach specializes in analyzing program data to pinpoint key insights and trends that are strategic and actionable for his clients. Additionally, Zach is involved in business development for Anova, managing the Company’s branding and marketing efforts and his research has been featured in industry publications.

Zach grew up in Connecticut before coming to Massachusetts for school. He lives in downtown Boston and is a passionate fan of the sports teams in the city.

Zach graduated Cum Laude from Babson College, where he received a Bachelor of Science in Strategic Management.