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About Us

About Us

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Research Team

Landon FriedConsultant

Brenna FoleyReporting Manager

Will Young – Research Analyst

Brian McMahon – Research Analyst


Anova Win Loss StaffLandon Fried
(617) 731-1070
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Landon supports Anova’s research team in preparation of executive-level client presentations, analysis of quantitative and qualitative data, survey design, and program management.

Landon joined the Anova team after graduating magna cum laude from Northeastern University with a Bachelor of Science degree in Economics and over a year of full-time work experience in the technology sector through the University’s co-op program. As Head of Operations at Tagup, Landon played a cross-functional role with responsibilities spanning competitive intelligence, recruitment process management, and creation of presentation materials. During his tenure with, Landon worked within the company’s data ops team to assess the quality and authenticity of hotel data supplied by third-party providers.

Landon is a North Carolina native and currently resides in Boston. Outside of work, he is an avid musician and inline-hockey player.

Anova Win Loss Staff

Brenna Foley
Reporting Manager
(617) 731-1010
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Brenna contributes to Anova’s research team across a number of key program management responsibilities. She supports the team to meet client-deliverables through the preparation of survey designs, analysis of quantitative and qualitative data, and creation of executive-level client presentations. She brings analyst experience and insights gained through both an internship at Hanover Insurance Group and her previous role at Opus Investment Management.

Brenna graduated from Clark University, where she received a BA in Economics with honors and a minor in Mathematics.  She lettered all four years and served as captain for the Clark University softball team. She enjoys traveling and spending free time with friends and family. Brenna is a central Massachusetts native and currently resides in Boston.

Anova Win Loss StaffWill Young
Research Analyst
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Will supports Anova’s research team by participating in the design and administration of custom primary market research programs. This includes learning client-specific details in a variety of industry verticals (product offering, go-to-market strategy, competitive landscape, etc.), analyzing quantitative and qualitative research data, and preparing executive-level client presentations filled with key insights and actionable recommendations.

Prior to joining Anova, Will gained valuable working experience interning at both Needham & Company, an investment bank based out of New York City, and Bombora, a leading provider of B2B intent data. With both companies, Will was able to execute strategic analysis under the direct guidance of high-level executives, researching and analyzing data that ultimately helped him structure internal recommendations.

Will graduated from Williams College with a Bachelor of Arts degree in Economics. Throughout his time at Williams, Will was a member of the Varsity Cross Country and Varsity Track teams. He was a captain for both teams his senior year and was the recipient of the 2021 Franklin F. Olmsted leadership award. Will is a New York native and currently resides in Boston.

Brian McMahon
Research Analyst
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Brian supports Anova’s research team by assisting in the creation and execution of tailored research projects. Brian creates survey guides, coordinates between key stakeholders, and organizes and analyzes incoming data to identify key trends and findings.

Brian graduated from Villanova’s School of Business with a degree in Finance. Before coming on board at Anova, Brian amassed experience in corporate finance, investment banking, and project management. He has held roles at JPMorgan Chase, Quest Diagnostics, and the Inception Company, an innovative technology-driven communications company. Brian combines his client service experience with his background in financial and data analysis to understand the clients’ needs and craft reports that best address those needs.

Originally from Westchester, NY, Brian has recently moved into the North End in Boston. In his free time, Brian is an avid reader who enjoys cooking, watching basketball, and playing tennis.