Anova is unique as we are the only firm that can boast decades of Win / Loss Analysis and Customer Churn Analysis experience among our team members. Our team has cultivated its expertise managing hundreds of successful, valued-driven engagements for our clients over the years, and along the way we have learned valuable insights about what makes a program successful.
Prospects share the complete truth with salespeople about why they lose a deal only 40 percent of the time. Therefore, in 60 percent of new business situations, salespeople do not have a complete and accurate understanding of why they lost.
Self-published resources are great. We went a step further and wrote a book that was published internationally by McGraw Hill.
Win / Loss Book Details »
Keep on top of the latest trends in win / loss and customer experience research.
Blog Details »
Go in depth with infographics and detailed analyses.
White Paper Details »
Anova’s thought leaders are often published by third parties regarding our views on best practices and industry trends.
In the News Details »
Attend an upcoming virtual event hosted by Anova.
Upcoming Events Details »
© 2025 Anova Consulting Group, LLC. All rights reserved