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Learning About Win / Loss Analysis and Customer Satisfaction Research

Anova is unique as we are the only firm that can boast decades of Win / Loss Analysis and Customer Churn Analysis experience among our team members. Our team has cultivated its expertise managing hundreds of successful, valued-driven engagements for our clients over the years, and along the way we have learned valuable insights about what makes a program successful.

We wrote the book on
Win / Loss Analysis

Click here to download a sample
chapter on Win / Loss Analysis.

Learn About Win / Loss Analysis

Win Loss Book

We Wrote the Book on Win / Loss

Self-published resources are great. We went a step further and wrote a book that was published internationally by McGraw Hill.
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Blog

Keep on top of the latest trends in win / loss and customer experience research.
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White Papers

Go in depth with infographics and detailed analyses.
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In the News

Anova’s thought leaders are often published by third parties regarding our views on best practices and industry trends.
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Upcoming Events

Attend an upcoming virtual event hosted by Anova.
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