Win Loss Analysis and Customer Satisfaction Research Articles of Interest

This collection of news stories and feature articles provide helpful background information on both win loss analysis and customer satisfaction research.

• The Do’s and Don’ts of Starting (and Running) a Win/Loss Program (Pragmatic Marketing)
• How to Implement a Win/Loss Program (Pragmatic Marketer)
• The Best of Both Worlds: The Value of Using Quantitative and Qualitative Data in Win / Loss Research (SCIP)
• Smart Marketing for Small Businesses (Salesopedia)
• How do you create a personal connection with your prospects? (CEO World Magazine)
  
• Departed Client Analysis (Strategy Driven)
• Three Power Words in Selling (Salesopedia.com)
• Departed Client Analysis:  Opening Formal Channels of Feedback (CSM eMagazine)
• Prepare Early for Sales Success (CEO World Magazine)
• Replicate Success (Sales and Service Success Article)
• Author Showcase (Salesopedia.com)
• Start at the Top: Sell to the Decision Maker (CEO World Magazine)
• Q&A with Rich Schroder on “From a Good Sales Call to a Great Sales Call” (Salesopedia Article)
• Five Proven Ways to Improve Your Post-Decisions Debriefs (Jeffrey Gitomer’s Sales Caffeine Article)
• Improving Post-Decision Debriefing With Prospects (Master Salesmanship Article)
• How well do you really know your prospect’s needs? (CEO World Magazine)
• How to Crack the Group Plan Market (Financial Planning Article)
• Seven Reasons Sales Managers Should Consider Implementing a Win Loss Program (Salesopedia Article)
• Win Loss Analysis: A Proven Program for Winning More Business (Sales & Marketing Management Magazine)
• How to Learn From Lost Sales & Win More Business (Sales Pro Magazine)