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Departed Client / Churn Analysis

Understanding why a client chooses to end a relationship with your company is as important, if not more important, than understanding why they became a client in the first place.

Anova Consulting Group’s departed client /churn analysis program is designed to help you identify the real, and sometimes unexpected, reasons your clients leave. Our process entails conducting in-depth telephone interviews with your former clients shortly after their departure to help you:

  • Gain valuable insight on why your relationships ended and what might have been done to preserve them
  • Identify which competitors are being selected to replace your company and why
  • Establish what product and service enhancements your former clients sought when choosing a new provider
  • Evaluate specific strengths, weaknesses and gaps within your product line, your client service delivery structure and your technology platform