Prospects share the complete truth with salespeople about why they lose a deal only 40 percent of the time. Therefore, in 60 percent of new business situations, salespeople do not have a complete and accurate understanding of why they lost.
We live in a global economy, and many B2B companies have sales efforts that span the globe. Anova Consulting Group works for both U.S. and internationally based companies, and we conduct in-depth and customized Win / Loss interviews around the world, both in English and in local languages.
Our Win / Loss book has been translated into Chinese To learn more or to order the book click here
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